Compare pay-per-lead, cold calling, and done-for-you appointment setting on cost, time, and deals closed. See which fits your wholesaling business.
The three ways wholesalers get seller conversations Direct answer: PPL marketplaces sell intent signals, cold-calling shops sell dials, and done-for-you appointment services sell booked, qualified calendar slots. Only one ships the outcome you actually need. Pay-per-lead marketplaces (cost/pros/cons) Cost-per-lead ranges $25-$199. Close rates on cold lists sit at 0.5-2%. Speed-to-lead determines whether you win or lose. Cold calling / VA shops (cost/pros/cons) Managed cold calling runs $1,250-$1,800/month. Top operators hit 28-35% connect-to-appointment; the average is closer to 12%.
Done-for-you appointment setting (cost/pros/cons) Pricing usually sits between $997-$2,500/month with a per-appointment or per-month guarantee. You trade variable cost for predictable calendar slots. Side-by-side comparison table Channel, cost model, what you get, time you spend, predictability. Which model fits 1-5 vs 5-15 deals/month Under 5 deals/month: rebuild your funnel before adding spend. 5-15 deals/month: outsource the channels you don't personally close on.
How StopShopREI combines channels SMS + cold calling + ringless voicemail + live qualification, run as one stack with one accountable team.