Cold calling vs Meta ads for finding motivated sellers — costs, scalability, and which channel actually delivers more deals for real estate investors.
Two of the most popular channels for finding motivated sellers are cold calling and Facebook (Meta) ads. Each has strengths and weaknesses. Here's the honest comparison from StopShopREI 's 6+ years of running both at scale.
Cold Calling Cheap per dial Highly scalable Requires management, training, and dialer infrastructure Conversion: 1–3% appointments per contact Facebook (Meta) Ads Expensive per lead ($100–$250) Passive — sellers come to you Higher intent Conversion: 8–15% lead-to-appointment Best Strategy Combine both — or use a system like StopShopREI that handles outreach, qualification, and appointment setting across multiple channels. StopShopREI offers cold calling, SMS, and Meta ads as part of an integrated motivated seller lead generation pipeline for real estate investors.